Digital Marketing Online Training

Digital Marketing Online Course Summary

Part 1

Introduction to Digital Marketing:

• What is Marketing?
• Why is it crucial these days?
• Memoirs and the Progress of the Internet.
• Embark on the journey to - When and How did Internet Advertising start?
• What does the present and future hold for - Cyber Space Promotions?
• How is Internet Marketing different from the other forms of Marketing?
• Former and the Latter - How has marketing unfolded?
• Alacritous results – from lead generation, PR campaigns , branding, advertising
• Striking results and uncomplicated  tracking of ROI
• Assembling will be local whereas it will be auctioned off  at a  global level.
• Turn Clients into Customers
• What do people do online?
• Why do the folks prefer Online stuff?
• Comprehend about - How do the conglomerates profit from Internet Marketing?
• A platter of goals that the Marketing professionals should attain..
• Chasing the Revenue to the source of activity...
• Is it vital to choose a career in Digital Marketing?
• Approach of the new age marketing...
• Potential of growth
• The planet has gone online!
• Website and its rage!
• Website’s raison d'être
• Who will call on your website?
• What are the fundamentals of a website?
• What are domains and sub-domains?
• What is hosting of a website?
• What is a CMS?
• Conceptualizing, doing the ground work and sketching a website
• What is a Domain name?
• What is a Hosting server?
• Realistic Exercises
• Prologue to Special Focus Project

Part 2

Search Engine Optimization (SEO):

• Introduction to SEO – Search Engine Optimization
• What is Search Engine Optimization?
• Why does your website require SEO?
• Why is SEO indispensable?
• What are keywords?
• Keyword usage and targeting
• Keyword overstuffing and abuse
• Keyword research and tools
• What is On Page Optimization?
• Keywords
• Meta description
• Page title
• Strong, Bold, Alt Text and Anchor Text
• Internal Links
• User know-how
• Header Tags
• Social Media Buttons
• Practical Exercises
• What is Off Page Optimization?
• Domain authority
• Page Rank
• Back Links
• White hat and black hat SEO!!!
• Local SEO
• Directory submissions
• Product Listings
• Article Submissions
• Online PR
• Site submissions
• Social Media presence
• Algorithm Updates by Search Engines
• What are the tools to assist your SEO?
• Practical Exercises

Part 3

Search Engine Marketing (SEM):

• Introduction to Search Engine Marketing  (SEM)
• Google AdWords – Importance and Display Network.
• Become a seasoned player of AdWords Interface
• Concise introduction to Home, Tools, Campaigns and Opportunities.
• Adgroups , Keywords and Campaigns
• Both Ads and Landing Pages (optimization and AB Testing)
• Keyword Bidding, Quality Score and Search Terms Report.
• Impressions, Click-through Rate, Clicks, Conversion Rate and View Through Conversions
• Settings, Ad Extensions, Audiences and Dimensions
• Setting up alerts, creating rules and running customized information.
• Yahoo  and Bing Adcenter
• Display keywords, placements (automatic and managed) and Topics
• Ads and Ad Extensions (fabricating new ads for GDN)
• Auto-targets, Settings and Dimensions on the display network
• Remarketing - Display set-up
• AdWords for Video
• In-stream video ads
• In-display video ads
• Tools on AdWords Interface
• Modified History and Google Merchant Center
• Display Planner and Keyword Planner
• Ad Preview and Diagnosis
• Tools for Search Engine Marketing (SEM)
• Practical work outs

Part 4

Social Media Marketing:

• Foreword to Social Media Marketing (SMM)
• Content Development
• Reinforce an Editorial Calendar for various social networks
• Community Management
• Facebook Ads and Marketing
• LinkedIn Marketing
• Twitter Marketing
• Practical Exercises

Part 5

E – Mail Marketing:

• Email Marketing - Inroduction
• Internal Vs. External Database
• Essentials of Email - headline, CTR , copy and Call to action
• Setting up lists and types of email strategies
• Lead fostering and engagement through email
• A/B Testing of campaigns
• Instruments for Email Marketing
• Email Marketing and the Best Practices
• Practical Exercises

Part 6

Mobile Marketing:

• What is mobile marketing?
• Optimizing websites for the Mobile
• Locality-Based Mobile Marketing
• How to use QR codes?
• Mobile Analytics
• Enhancing E - mailers for the Mobile Promotions
• Mobile Commerce
• Practical Exercises

Part 7

Web Analytics:

• Introduction to web analytics
• Setting up Google Webmaster Tools and Google analytics
• Goals and metamorphosis on analytics
• Walkthrough of Audience, Dashboard, Visitor Behaviour and Acquisition
• Monitoring traffic behaviour.
• Setting up conversion tracking
• Tracking Visits
• Organic search visits
• Social Visits
• Referral visits
• Direct Visits
• Display and paid search visits
• Practical Exercises

Part 8

Inbound Marketing:

• Introduction to inbound marketing
• How to go Inbound?
• Articles and Blogging
• Whitepapers, Case Studies and eBooks
• Presentations, Webinars and Podcasts
• Social Links and SEO
• Practical Exercises

Part 9

Flaunt your Brand with the – Display and Affiliate Advertising:

• What is Affiliate marketing?
• Why do we use Affiliate marketing?
• Opting for the right affiliates
• How is Affiliate marketing different from Referral marketing?
• What is Digital Display Advertising?
• What is Ad creative?
• How to make a digital Ad Copy!
• Multimedia, Flash, & interactive publicity
• Metrics, Tracking and Measuring advertising campaigns
• How to develop your digital display campaign?
• How to escalate the earnings and get better results?
• Practical Exercises

Note worthy Modules:

•      Evolve in to a different personality with the following technicalities –

(1)    YouTube Promotions,

(2)    Blogging,

(3)    Integrated Marketing,

(4)    WordPress,

(5)    Cell Phone Marketing.

Field day for the Course learners:

• Almost 1,300% growth has been noticed since the year – 2010
• 4.4 + jobs are up for grabs.
• A Digital Marketing Manager gets paid on an average $40,000 - $1, 00,000 annually.
• In India itself about $100 million is spent per annum on Digital Marketing.
• For the novice, the starting pay pack is about - INR 3 – 4 lakhs whereas proficient’s charge around INR 16 lakhs!

Why Shiksha Tarang for Digital Marketing?

•      First - hand experience or as we say hands on experience on all the segments.
•     The course material is also up to date.
•     Apart from this the curriculum is also on the move, we at Shiksha Tarang presume that the Curriculum should have the latest additions every now and then depending on the market trends...
•    This is the sole reason that the students here have always had an edge over others.

Make yourself the unbeatable person who is all grounded with better ideas to give a run for the money to the opponents!!!

Frequently Asked Questions